My latest projects:
MSI Creator Awards
Briefing
Msi Creators Awards is a contest whos purpouse is to enhance their brand and to help creators to build a carrer.
The categories are Graphic Design, Film and Motion. While I really like the three I focused on the 3D Motion application.
The briefing is very short; Show the brand, choose the product and communicate in an expressive and creative way the purpose of the product.
I choose the Prestige line up, built to help miltidisciplinary creatives to reach their goal
Concept
«The Prestige line up is built to help miltidisciplinary creatives to reach their goal» thats the concept i wanted to work with so so narrow the possibilities I wanted to communicate in 3 layers
Aesthetic: The video had to keep the premium and gold aestetic that defines the prestige desktop lineup. Theres a twist of marble texture to help the premium feeling and to spice it up.
Narrative: The narrative is simple, the Prestige line up fuels different creative «fields» represented by the human heads being filled up with creativity coming from the product.
Enviroment: The enviroment is created to help highligt the scene and add help the idea of premium, professional and adult, its not a computer for games, its a computer for work.
