peckys
Spicy, Sweet, and Subversive: Designing a snack brand that is impossible to ignore
Unapologetic Munching: a snack Brand Built on creative Flavors and bold Personality
Peckys’ visual language is chaos with purpose. Cardboard packaging uses gritty textured illustrations to ensure that mascots turn into instant stars
The typography balances rebellion and readability; Avenir’s clean lines tame the wild illustrations, ensuring the brand doesn’t drown in its own energy.
Who are you trying to fool?
I am peckys too
Sketchy blobby characters that somewhat recalls nuts will take the conversation of the brand, showing the social interaction that the brand want to be known for. All topped with a frame by frame animation that feels human and rough
This is a showcase of the project, there is strategy, naming, research, testing and a lot more behind the curtains. Do you want to know more about my process?
