behind the case
Turning the Overwhelming Tech Data into Simple and fun choices
Demystifying Tech: Your friendly app to Smarter Decisions
No more endless forums or confusing charts, no more asking your weird nerd neighbour, no more infinite nodding at the store with a silly smile.
Behind the Case isn’t just an app—it’s a lifeline for anyone intimidated by tech jargon. We transform complex benchmarks and hardware specs into bite-sized, human-friendly insights, empowering non-experts to shop for electronics with clarity and confidence.
Strategy, design & Impact: A Brand That Feels Like a hug, Not a Homework Assignment
We rejected sterile, tech-bro aesthetics for a vibe that’s warm, approachable, and unapologetically human. Soft gradients, blocky illustrations, and the Ubuntu typeface (chosen for its readability and friendliness) create a visual language that welcomes the user.
Our roadmap? Start with affiliate partnerships to fund a loyal community, then expand into memberships and—eventually—a hardware store that feels like a neighborhood gem. Competitors target experts; we’re here for the rest of us.
This is a showcase of the project, there is strategy, naming, research, testing and a lot more behind the curtains. Do you want to know more about my process?
