smmax
Modernizing Maxillofacial Care: Spain’s Leading Surgical Society
A Bold Brand & Intuitive UX for spain’s most important facial surgical society
SMMax, Spain’s biggest maxillofacial surgery society, needed a visual identity as precise and collaborative as their work. The rebrand centered on a bold, modern aesthetic that honors Madrid’s iconic red
Motion design plays a subtle yet critical role: clean animations guide users through the website, and presents the brand elements, deepening SMMax visual world without overwhelming the user.
Simplifying Complex Care Through Motion Design and Dual-Audience UX
It wasn’t only about the visuals, the challenge was a website serving two worlds: professionals seeking advanced resources and patients needing reassurance.
Through UX research, I crafted distinct pathways—calming, jargon-free copy for patients to unite both neccessities in the same space without competing for each other.
This is a showcase of the project, there is strategy, naming, research, testing and a lot more behind the curtains. Do you want to know more about my process?
