cine + food
A Feast for the Senses: Redesigning Gran Canaria’s Premier Film & Food Festival
Cuisine, and Cinema & Shared Stories: Transforming a decade old Local Legacy event
For over 12 years, Cine + Food has blended film and global cuisine under Gran Canaria’s stars—but it’s time to shine brighter. Our rebrand ditches cluttered visuals and confusing logistics for bold simplicity, injecting modern energy while honoring its nostalgic sou
By unifying the brand’s voice and visuals, we turned chaos into charm. Vibrant illustrations, warm color palettes, and a handcrafted logo now mirror the event’s multicultural spirit.
From Clutter to Clarity: Simplifying Navigation for Families, Foodies, and Film Lovers"
But this isn’t just pretty pixels. Streamlined sponsorships and prioritized social media to attract younger crowds without forgetting loyal families. A new app and website to make the scheduling clear and the experience more enjoyable and simple. Proving tradition can evolve
This is a showcase of the project, there is strategy, naming, research, testing and a lot more behind the curtains. Do you want to know more about my process?
